18 April 2024
Games Technology

Monopoly Go Spent Nearly $500 Million On Advertising, Extra Than Spider-Man 2’s Dev Funds

Monopoly Go, a multiplayer cellular board sport, launched on April 11, 2023. Since then it has revamped 2 billion {dollars}, been downloaded 100+ million instances, and turn out to be one of the vital standard digital video games on the planet. However to succeed in this level, Scopely, the studio behind the hit sport, has spent practically $500 million on advertising and marketing alone, which is greater than what Sony spent on a few of its greatest video games like Spider-Man 2 and The Final Of Us Half II.

You may not concentrate on Monopoly Go, a cellular sport launched final yr and impressed by the well-known, basic board sport, but it surely’s very possible that somebody you realize is enjoying it—maybe a mum or dad or an uncle or a sister. In any case, the sport is massively standard, with over 10 million every day gamers. According to a recent post from Scopely, in simply three months it made a billion {dollars}. However that type of success doesn’t come low cost or simple.

In a recent installment of Game File (as noticed by Gamespot) from former Kotaku EIC Stephen Totilo, Scopely’s senior VP of publishing Eric Wooden confirmed that the corporate has spent round (however lower than) $500 million on advertising and marketing and consumer acquisition alone. That’s not even factoring within the cash spent growing the sport, which took seven years, in response to Scopely.

Compared, poorly redacted court docs from 2023 revealed that The Final of Us Half II price about $220 million to develop and Horizon Forbidden West price round $212 million. We additionally know by way of hacked and publicly leaked recordsdata that Insomniac’s open-world blockbuster, Spider-Man 2, price about $300 million to develop after going over finances. Exterior Sony-produced video games, Monopoly Go’s advertising and marketing finances even exceeds different huge releases. For instance, the overall reported finances for Cyberpunk 2077 and its DLC (this contains advertising and marketing prices, too) is round $440 million, which is probably going much less or about what Monopoly Go’s studio spent on simply advertisements and consumer requisition.

It’s a superb reminder that cellular video games aren’t simple or low cost to supply. Whereas loads of large online game publishers have tried to make the leap from console video games to cellular video games, they not often succeed, and never simply because it prices a lot to play on this area.

In accordance with Game File’s interview, it takes loads of work to create a sport that brings folks again day after day and provides them methods to “beat” the sport’s personal techniques, letting them really feel like they’re profitable when in actuality (as at all times) it’s the home that comes out on high.