Nikki Haley’s marketing campaign introduced on Saturday that it’s making a $4 million purchase for tv, radio and digital promoting in South Carolina that can start the day after the New Hampshire major, as she seeks a one-on-one contest with Donald J. Trump.
The reservation, which was introduced by Ms. Haley’s marketing campaign supervisor, Betsy Ankney, at an occasion hosted by Bloomberg Information, will span all seven media markets within the state. It was introduced as a sign of her intention to remain within the race whatever the final result on Tuesday.
“I do know everybody desires us to place a quantity on it,” Ms. Ankney stated of how she would want carry out. “We have now by no means finished that. We’ll by no means do this.”
Ms. Haley has campaigned aggressively New Hampshire, the state the place she has polled strongest towards Mr. Trump, although she nonetheless trails the previous president by double digits in polling averages. Ms. Ankney repeatedly declined to explain what she would take into account a robust exhibiting in New Hampshire, apart from saying Ms. Haley wanted to indicate “incremental progress” towards Mr. Trump.
“There isn’t a particular benchmarks on what we have to do or not do,” she stated.
Ms. Ankney, echoing Ms. Haley, introduced the race as a alternative between a Biden-Trump rematch “with two 80-year-old males” or a subsequent technology nominee, although she acknowledged the highway forward is steep.
“Beating Donald Trump just isn’t simple,” Ms. Ankney stated. “He’s a juggernaut. However how do you eat an elephant? One chunk at a time.”