Games Technology

CD Projekt Purple Spent Over $120 Million Saving Cyberpunk 2077’s Repute


Cyberpunk 2077’s extremely acclaimed and big growth, Phantom Liberty, virtually seems like its personal sport. That’s most likely as a result of the builders behind the growth spent over $60 million on growing Phantom Liberty and $21 million on advertising and marketing it, bringing the overall price of manufacturing the DLC to about half of what it price to develop the complete Cyberpunk 2077 base sport. And Cyberpunk’s prices rise much more while you issue within the fortune CD Projekt Purple spent simply plugging up the unique launch’s worst issues after its disastrous launch.

After launching in a reasonably terrible state in 2020, CDProjeckt Purple’s large open-world RPG Cyberpunk 2077 has acquired quite a few updates, bug fixes, and even a preferred Netflix anime. All of this helped the futuristic RPG turn into extra in style than ever. And whereas some say the sport’s core issues can’t be fastened, CDPR hasn’t given up on Cyberpunk 2077. The RPG’s solely deliberate DLC, Phantom Liberty (and the free 2.0 replace) launched on September 26 to rave critiques, and followers declaring the sport “saved.” However constructing one thing like Phantom Liberty isn’t low-cost.

On October 5, throughout an investor’s presentation, CDPR revealed the overall finances for Phantom Liberty. Its prices have been cut up between zł275 million on “direct manufacturing expenditures” and one other zł95 million on “advertising and marketing marketing campaign prices.” If we do some changing, that equals out to simply about $63 million and $21 million in USD, respectively, or roughly $84 million complete.

CD Projekt Purple

As a degree of comparability, it reportedly price $174 million to develop Cyberpunk 2077. That quantity will get ever bigger while you issue within the $142 million CDPR spent on marketing the dystopian RPG. these numbers, it’s virtually spectacular how little cash CDPR spent on advertising and marketing the brand new DLC in comparison with the principle sport.

Irrespective of the way you slice it, spending practically $85 million on growing and advertising and marketing a single growth is wild and an indication of simply how costly sport growth is nowadays. It’s additionally an incredible instance of how massive, costly video games aren’t allowed to be flops.

Cyberpunk 2077 needed to be a beloved hit, irrespective of the price

One other attention-grabbing quantity revealed throughout the presentation is that CDPR spent zł178 million or about $40 million USD on bringing the sport to next-gen consoles and constructing the sweeping 2.0 replace. Add that quantity to the above Phantom Liberty figures and you may feasibly declare CDPR spent virtually $125 million on fixing Cyberpunk 2077’s picture and saving its repute.

Nevertheless, primarily based on how well Cyberpunk 2077 and its new expansion are selling after the replace—CDPR claims there was a “surge” of gross sales following replace 2.0—the corporate is probably going going to wind up making some huge cash off the sport. CDPR identified throughout the investor presentation that it’s “assured” that the DLC and its essential sport will probably be “massive sellers” for a very long time, pointing towards the continued gross sales of The Witcher 3 and its DLC years after launch.

With the event of the Cyberpunk 2077 sequel beginning and information of a live-action spin-off in the works, it is sensible that CDPR could be prepared to take a position a lot cash into ensuring Cyberpunk 2077’s legacy amounted to greater than a failed launch and dangerous console ports. It wanted the sport to be an enormous hit with thousands and thousands of followers. And it bought there, even when it price some huge cash ultimately.